Diving platform by
gva_pix Creative Commons
I've returned from the
OWFI conference in Oklahoma with major bags under my eyes and updated info on the world of publishing.
One of the surprising things I heard is that some agents are starting to look more at platform for fiction writers in query letters. With the tougher economy, fewer books get published, so they need a way to weed out the less experienced.
Platform has generally been a non-fiction requirement. It's basically your marketability as an author and includes several categories:
Previous Publishing History (shows someone else thought you could write)
magazines
newspaper
journals
ad copy
anything else someone paid you to write
awards/contests (List only the most important - and not everything since 3rd grade)
Groups You Can Market To:memberships in large organizations were you can market your book
frequent speaking engagements where you can sell your book
a website or blog where you can sell your book to readers
The Walton family are your best buds and will put it in Wally-World
Anywhere else you can sell your book
Level of Education/Fame:College degree
Master's
PhDCelebrity
Sudden Media Darling/Hero
Expert in your field
Your Activities:Writing Group Memberships/Positions
Critique Group Participation
How
mediagenic you are (How well you can talk on radio or
television - so if you have examples, mention them).
Subscribing to Media info sources like Publisher's Weekly and
MediabistroBasically it's anything that proves your writing was worthy of publication previously and/or you can market your book and yourself to lots of people. Don't forget to make your willingness to market clear.
Example:I've published with the Travel Channel, Babble.com, and various food and lifestyle magazines. As a college English teacher, I'm an experienced speaker and frequently address local writing groups. As a Missouri Writers' Guild member, I attend yearly conferences. I have contacts with Rotary groups, I write reviews for
MotherTalk.com (marketing website), I host the Coffee and Critique blog, and I serve as publicity chair for Saturday Writers.
If you haven't published anywhere yet, don't panic. Good writing can still trump lack of resume - but if you're up against other good writers, it may give you an advantage to build a platform that raises you above the madding crowd.
Has anyone else heard this mentioned at conferences? Is it a widespread trend to consider platform for fiction?